Everything gets better with a little love.

When you shop at an indie business, everyone wins. Love Wells is about making it easier to shop small first. Take a look around. Small businesses have competitive pricing, products, and services. The idea that they are outdated or out-of-style is a has-been.

Did you know?

For every $100 that you spend locally, up to $48 stays in our community, as compared to just $14 when you shop at a big box or chain store, and keeping our dollars circulating locally is key to the economic health of our community.

So why does shopping small make a difference?


A much higher percentage of the dollar you spend stays in our town’s local economy. These dollars recirculate and help keep the economic eco-system healthy.

Local business owners donate more to local charities than non-local owners. If you often show your face at a local business, when your daughter’s baseball team needs sponsorship, or when she needs a job, they’ll likely be there for you.

Small town diversity serves everyone. Interesting businesses are a vital part of vibrant and thriving communities and give our small towns their character, personality and soul.

Shopping small is kinder to the environment. Choosing to check around locally before you drive out of town or order online saves travel costs and emissions.

Everybody wins when we shop local. When you’re spending money locally, you’re building the community as much as you are when you volunteer at the school or the sports club.

The majority of new jobs are created by small businesses. True economic diversification comes from fifty businesses who are able to create one job each, rather than one large employer creating fifty jobs that are more vulnerable to job losses.

When you shop at independent businesses, you build up a relationship with your local shop owner, and have an opportunity to co-create the kinds of businesses you want to patronize with your feedback and engagement.

Local businesses are owned by people who live here, who are fully invested in the success of the whole community.

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“Going local does not mean walling off the outside world. It means nurturing locally owned businesses which use local resources sustainably, employ local workers at decent wages and serve primarily local consumers. It means becoming more self-sufficient and less dependent on imports. Control moves from the boardrooms of distant corporations and back into the community where it belongs.” Michael H. Shuman, author of Going Local



Show a little love. Here are a few independent businesses to get you started. You never know what you might find...